Welcome to the Pretty Powerful Podcast with Angela Gennari
Nov. 22, 2022

Episode 34: Courtney Lorenz

Living a healthy lifestyle starts with intentionality, and avoiding the pitfalls of mindless consumption or convenience over quality. In the third episode of our Pretty Powerful Podcast Heath & Wellness Series, Courtney Lorenz, Founder of Cultured Ko...


Living a healthy lifestyle starts with intentionality, and avoiding the pitfalls of mindless consumption or convenience over quality. In the third episode of our Pretty Powerful Podcast Heath & Wellness Series, Courtney Lorenz, Founder of Cultured Kombucha, talks about the benefits of consuming living foods and beverages.

Cultured Kombucha Co is Michigan’s premier brewer of organic kombucha located in Traverse City, Michigan.  Cultured's mission is to help customers make healthier lifestyle choices - one sip at a time. Cultured Kombucha can be found at major retailers such as Meijer, as well as 200+ small business across the state. Courtney is a lifelong food and beverage entrepreneur who creates value in the health and wellness industry. She successfully scaled her business from a bootstrapped start up to a Midwest-wide CPG brand with no outside investment to become the Midwest's most in demand craft kombucha. Although starting with a grassroots effort, Courtney has scaled Cultured Kombucha Co. while maintain integrity and a triple bottom line business model.

Courtney  LorenzProfile Photo

Courtney Lorenz

Founder & Idealist

Founder of Northern Michigan’s first kombucha tea brewery, Courtney desires to share the health benefits
reaped from living foods. She believes that each body has unique nutritional needs.
Courtney is a lifelong food and beverage entrepreneur who creates value in the health and wellness
industry. Her background in nutrition and culinary arts fosters wellness within the community through
education, agronomy, and functional nutrition. Courtney has supported multiple businesses through their
growth phases and enjoys supporting her business through it’s own growth.
Courtney is a Certified Culinarian through the American Culinary Federation, Reiki Master, certified
meditation facilitator, and NASM nutritionist. She has been published Forbes, received 40 Under 40
awards three by the age of 30 and is Great Lakes Culinary Institute's Alumni of the Year 2019. Courtney
holds multiple businesses with her most current holding a top 3 nomination for Small Business of the Year
in Traverse City, Michigan.
Courtney volunteers on four community board organizations centered on health and wellness and enjoys
life outside with her dog.